The entire world has changed in the first six months of 2020 with the global arrival of COVID-19.
In this article we are going to explore topics around digital strategy to help folks continue to find a stronger presence online. Here are the 10 Essential Digital Strategies in the Age of Covid-19.
#5 – A website and relevant social media handles are critical for success
I still speak with countless businesses and foundations that do not have a significant presence online. With the increased social distancing and sweeping closures of “brick-and-mortar” businesses we see more interactions and transactions taking place online.
For business and foundations you must maintain a modern website that is optimized across devices at a minimum. If you are a non-profit or activist then regularly posting to handles on Facebook and Twitter is critical.
#4 – Pay attention to analytics
For websites this means Google Analytics, Search Console, maybe Tag Manager if you have conversions to track. For social pages this means tracking clicks,engagements, and doing competitive analysis. There are a number of paid tools for this, but a lot can be accomplished for free as well. Get in touch to learn more.
#3 – Focus on conversions
You do not need to sell products on your website to benefit from conversion tracking. Every well-structured website has an action(s) they want users to take. This usually answers the common query, “Why am I here?”. Conversion types include: clicks, email signups, petition signatures, social shares, and tons more. Conversions measure the effectiveness of your efforts.
#2 – Diversify
This year has presented a great opportunity to diversify everything. Explore popular sites where you can share your message. Consider forming new partnerships that drive more people to your website or social pages. Let the unique tools you offer make a difference online and strengthen your strategy on the ground.
#1 – Build your funnels
By focusing on conversions and building new partnerships you create the opportunity to build conversion funnels. This applies to everything we have already covered above. You can build and track from awareness, to interest, to desire, down to action. You can utilize new partnerships and platforms to grow awareness and drive you forward.