The Marshall Project is a non-profit news organization that aims to create and sustain a sense of national urgency about the U.S. criminal justice system. Through their in-depth investigative journalism, The Marshall Project shines a light on the injustices of the criminal justice system and advocates for change. But how does The Marshall Project use technology to share their message and build community? In this article, we’ll explore how The Marshall Project is leveraging technology to achieve their mission and inspire change.

Interactive Content

The Marshall Project uses interactive content to engage their audience and build a community of supporters. They create interactive pieces such as quizzes, maps, and timelines that allow their readers to learn about the criminal justice system in a unique and engaging way. These interactive pieces encourage readers to spend more time on the website, which helps The Marshall Project build a loyal audience.

Data Visualization

The Marshall Project uses data visualization to make complex information about the criminal justice system more accessible and understandable to their audience. Through charts, graphs, and infographics, The Marshall Project presents data in a way that is easy to digest and helps readers understand the scope and impact of the issues they cover.

Social Media

The Marshall Project leverages social media to share their message and engage with their audience. They regularly post updates about their reporting on social media platforms like Twitter, Facebook, and Instagram. They also use social media to share their interactive content, data visualizations, and other multimedia pieces.

Community Engagement

The Marshall Project creates opportunities for community engagement through their reporting. They regularly host events and discussions about the criminal justice system, where readers can engage with The Marshall Project’s journalists and other experts on the topic. They also feature a “Letters to the Editor” section on their website, where readers can share their thoughts and opinions on The Marshall Project’s reporting.

Collaboration

The Marshall Project collaborates with other organizations to amplify their message and build a broader community of supporters. They have partnered with news organizations like The New York Times, NPR, and Vice to bring their reporting to a wider audience. They have also partnered with non-profit organizations like The Innocence Project and The Brennan Center for Justice to advocate for criminal justice reform.

Conclusion

The Marshall Project is a prime example of how a non-profit organization can leverage technology to share their message and build a community of supporters. Through interactive content, data visualization, social media, community engagement, and collaboration, The Marshall Project has been able to create a loyal following of people who care about criminal justice reform. Their innovative approach to journalism serves as a model for other non-profits looking to use technology to achieve their mission and inspire change. Learn more about their work here.