As a non-profit organization, you’re always looking for ways to improve engagement with your supporters and increase donations. Two tools that can help you achieve these goals are Salesforce and Marketo.

Salesforce and Marketo are powerful customer relationship management (CRM) platforms that can help non-profit organizations of all sizes improve their engagement with donors and supporters, streamline their marketing efforts, and increase donations. In this article, we’ll explore how non-profits can leverage these tools to maximize their impact and achieve their goals.

Salesforce for Non-Profits

Salesforce is a leading CRM platform that is used by non-profit organizations worldwide. Salesforce’s Nonprofit Success Pack (NPSP) provides non-profits with the tools they need to manage their donors, volunteers, and programs.

One of the key benefits of using Salesforce for non-profits is the ability to track and manage donor data in a single platform. With Salesforce, non-profits can easily capture and track donor information, including donation history, engagement history, and communication preferences. This data can be used to create targeted marketing campaigns that are tailored to the interests and preferences of individual donors.

Salesforce also provides non-profits with the ability to track and manage volunteer data. With Salesforce, non-profits can easily manage volunteer opportunities, track volunteer hours, and communicate with volunteers. This helps non-profits streamline their volunteer management process and ensure that they have the resources they need to achieve their mission.

Marketo for Non-Profits

Marketo is a powerful marketing automation platform that can help non-profit organizations streamline their marketing efforts and increase engagement with donors and supporters. With Marketo, non-profits can create targeted marketing campaigns that are tailored to the interests and preferences of individual donors.

One of the key benefits of using Marketo for non-profits is the ability to create personalized email campaigns that are based on donor behavior. With Marketo, non-profits can track donor behavior, such as website visits and email opens, and use this data to create targeted email campaigns that are tailored to the interests and preferences of individual donors.

Marketo also provides non-profits with the ability to create landing pages and forms that are designed to capture donor information. With Marketo’s landing page and form builder, non-profits can create professional-looking landing pages and forms that are optimized for conversion. This helps non-profits capture more donor information and increase their engagement with supporters.

Integrating Salesforce and Marketo

By integrating Salesforce and Marketo, non-profit organizations can create a seamless donor experience that improves engagement and increases donations. Salesforce and Marketo integration allows non-profits to capture donor data from Marketo and use it to create targeted marketing campaigns in Salesforce.

With Salesforce and Marketo integration, non-profits can also track the effectiveness of their marketing campaigns in real-time. Non-profits can use this data to make data-driven decisions and adjust their marketing campaigns as needed to maximize their impact.

Conclusion

Salesforce and Marketo are powerful tools that can help non-profit organizations improve their engagement with donors and supporters, streamline their marketing efforts, and increase donations. By leveraging these tools, non-profit organizations can create a seamless donor experience that maximizes their impact and helps them achieve their goals.

If you’re a non-profit organization looking to improve your engagement and donations, consider leveraging Salesforce and Marketo to streamline your marketing efforts and increase your impact. At our marketing agency, we have experience helping non-profits maximize their impact with Salesforce and Marketo. Contact us today to learn more about how we can help you achieve your goals.